SMALL BUSINESS BRAND

Ignite Digital

CLIENT
Ignite Digital, Security and Software Technology

CONTRIBUTION
Consulting, Naming, Creative Direction, Visual Design, Logo Design, Icon Design, Image Sourcing, Desktop & Mobile Design, Presentation Design, Style Guide

Ignite Labs and Atlas Executive Consulting became one and the same. A new name was born: Ignite Digital. The challenge was to build a fresh identity and dynamic brand in the national security industry.

I consulted to formulate the goals & objectives and applied them to my design iterations. The new logo, icons, responsive website, and presentation template illustrated the desired boutique look/feel. As a result, each touch point communicates clearly with national security partners and customers.

Collage of modern abstract designs, including colorful light trails, a glowing Ethereum symbol in a circular shape, a lit match with blue flames, illuminated building windows at night, and icons representing science and innovation on a gray background.

Created style guidelines for use of logos, color, icons, photography, typography.

IGNITE DIGITAL logo with a blue Adobe InDesign icon and a purple flame background.

Refined and refreshed the logo to connect strongly with the audience.

A computer screen and smartphone showing the Ignite Digital website with the slogan 'Your Mission. Our Focus.' and information about digital transformation services.

Designed a responsive website to capture the bold new brand look & feel.

Screenshots of a website called Ignite Digital showing pages about consulting, data, and program management with images of digital patterns and a cityscape.

Designed the responsive subpages for a consistent expression of value.

A collection of eleven digital icons with purple line art on a black background, each surrounded by an orange circle, representing ideas like innovation, settings, growth, finance, speed, networking, data analysis, teamwork, and achievement.

Crafted a unique set of icons to simplify the complex security vernacular.

A smiling middle-aged man with gray hair, wearing a checkered shirt and a dark blazer, standing indoors with a bright window in the background.

“The consulting and design solutions were extremely valuable. You captured who we are and helped us communicate that with our customers.”

Marc Murphy, Ignite Digital CEO

Our Planet Our Future

CLIENT
Atma Connect, Non-Profit

CONTRIBUTION
Consultation, Brand Identity, Logo Design, Creative Direction, Visual Design, Mobile & Desktop Design, Motion Design, Project Management, Style Guide

Atma Connect needed a brand identity and website created for Our Planet Our Future — allowing the nonprofit to pitch their campaign at the Vatican for funding. More urgently, they needed help defining their goals with solutions to reach their audience.

I successfully consulted — virtually across five time zones — to unify diverse stakeholders. The defined purpose was to create an experience that engaged the audience to take action. I pioneered a retro-futuristic style identity and delivered on-brand mobile & web design solutions that the Our Planet Our Future leadership team is in love with.

Three smartphones displaying a clean, modern website with environmental themes, including nature images and campaign information.

Mobile-first design includes motion of quote text to engage users.

Laptop on forest floor displaying an environmental website titled "Our Planet Our Future" with a graphic of the Earth and stars, highlighting 1.5 billion people taking climate action.

Website design view of the home page encourages taking action.

Three stylized 'Q' letters with the globe in the center of each, representing the Google logo with earth imagery.

Logo design inspired by the golden ratio and stylized in retro-futurism.

A modern smartphone lying on sandy beach surface
An introduction document explaining the company 'Our Planet Our Future,' featuring the logo on different devices like a laptop, smartphone, and paper. The logo is a stylized earth with blue, green, and yellow colors.

Visual brand style guidelines created to help steward a successful brand.

Logo featuring a stylized swirl with a globe at the bottom, in green, blue, and yellow, with the text "Our Planet Our Future" on a reusable tote bag.

Concept & design for environmentally sound reusable tote bag.

A woman with curly black hair smiling outdoors with green foliage in the background.

"I'm impressed with your servant leadership and how you fostered a strong relationship with our client. Thank you for partnering with us to create a beautiful new brand."

Meena Palaniappan, Atma Connect CEO