Does Your Brand Reflect the Quality of Your Business?
Most people and small businesses do good work. Yet something doesn't quite connect. Are you struggling to attract the right clients, or being overlooked in favor of competitors?
Are the tasks on your website easy to complete?
Just because your offerings are complex, doesn't mean the tasks have to be. Are you making the goal easy to achieve? Help your visitor engage and want to become a repeat customer.
Is your website typography readable and on-brand?
Are the fonts you apply to your text aiding or impeding your communication? Successful fonts will express both your brand look & feel and the tone of the story you wish to tell.
Is your website layout clean or cluttered?
Filling up every inch of every page on your website is tempting. However, the unused areas of the page layout are actually just as important as the areas filled with content. Are you making your website easier to consume?
Is the important content on your website easy to find?
Many businesses think their customers care about the same things they do, but often that's not the case. How do you keep them engaged and coming back for more?
Are your website aesthetics pleasing and up to date?
The cliche "a picture is worth a thousand words" is true. Are you paying close attention to your logo, your colors, photos, illustrations, icons, infographics, and other visual elements?
Does your website clearly define the customer benefit?
When a potential customer visits your site, they should immediately understand why they are there, and how they will benefit. You have their attention for about six seconds before they stay or leave.
Is your website layout optimized for phone or mobile device?
More and more of us are using our phones instead of our desktop computers to view websites. Do you know how to make sure your site layout looks great and functions well no matter how it’s viewed?
Is your website working for you and your audience?
Have you thought about the way your website looks and behaves? Is it easy for your audience or customers to use? Does it accurately represent your business?